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Navigate the AdTech investment landscape with this sector guide for successful startup investing.
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A Better Way to Invest in Israeli & Global Startups
A smart investor's guide to navigating the AdTech
investment opportunity
Market Overview
As an integral part of the global market for digital ad spending, the AdTech industry currently valued at US $142 billion. In this guide, we’ll focus primarily on the rapid increase in the roles of display and mobile advertising.
Investment Landscape
The AdTech investment landscape is large and varied: complete with multinational tech giants, the 'Big 4' ad agencies, venture capital firms, and private investors. Learn how the major players in the field are involved in this sector.
Exit Activity
During 2013 and 2014, the industry saw a number of major AdTech IPOs and acquisitions. Notable cases involved Yahoo, Facebook, and others, which totaled over a billion dollars.
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